Case study · Metal fabrication · Petersburg, Kentucky
CinStar Fabrication
A working fab shop that builds steel truck flatbeds and does mobile welding, crane service, and custom fabrication. CNR built the website that explains, prices, and takes requests for that work.
"Before CNR built our site, I was spending hours on the phone answering the same pricing questions and quoting blind. Now, 9 out of 10 flatbed jobs start right in the online builder. Customers already know our options and starting prices before they reach out, which cut out the tire-kickers. The calls we do get are from people ready to buy."
The goal
Let customers learn about flatbeds, see real work, check starting prices, and send a job request without a long phone call first.
What CNR built
Verified, live todayEvery item below is on the live site. Click any one to check it yourself.
Flatbed builder
Customers pick one of three beds (Wood Ready, Work Deck, Steel Deck), add upgrades, and choose installation before talking to anyone.
View on the live site →Send-photos quote request
Custom and repair jobs start with photos and details, so the shop sees the job before quoting.
View on the live site →Clear pricing up front
Starting prices for each bed are on the page, with a note on what is not included.
View on the live site →Step-by-step order process
A four-step explanation (choose, customize, confirm fitment, get back to work) with fabrication time estimates.
View on the live site →Project gallery and videos
Real shop and field jobs: frame repair, fuel tank repair, fire escape welding, crane work, and custom furniture.
View on the live site →Written policies
Deposit and cancellation, delivery and installation, and warranty pages that answer common questions in writing.
View on the live site →Service pages
Separate pages for fabrication, frame preservation, and metal art, so each kind of customer lands in the right place.
View on the live site →
Results
Confirmed by the ownerThese are Travis Bush's own numbers from running the site, not our estimates:
4 to 6 hours back every week
Time that used to go to answering the same pricing questions and ballparking quotes on the phone.
9 out of 10 flatbed jobs start online
Customers pick the bed, the upgrades, and installation in the online builder before they ever call.
4 to 6 inquiries a month within 60 days
The flatbed builder and quote form turned the website into a steady stream of real leads.
A higher close rate, fewer tire-kickers
With pricing and options visible up front, the calls that come in are from people ready to buy.
Revenue from orders started online: the owner has not confirmed this number yet, so we do not publish one.
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